Bifrost Impact Bifrost Impact

For companies – integrate embassy networks in your strategy for commercial impact

European companies have a unique tool at their disposal in their international efforts. The trust, access and national branding inherent to diplomatic representations and relations can be used to solve thorny regulatory issues, and to open opportunities in regulated markets, both within Europe and globally.

Bifrost Impact brings a unique inside understanding of how diplomatic representations work. Translating between the commercial and the diplomatic reality, it integrates these efforts in the market strategy to ensure commercial results.

Illustrative examples

Global strategy alignment and execution

Leading the conceptualisation and execution of global public affairs strategy to ensure optimal use of the diplomatic network. Creating tools, mechanisms and processes so diplomatic representations are used consistently as a key instrument to deliver commercial results.

High-stakes market engagement

Contributing to market strategy and acting directly on the ground, representing the company while using the embassy platform to structure engagement with public and private actors.

Hands-on capacity building

Working directly with selected Country Managers or Public Affairs Directors to embed diplomatic networks as a core instrument in approaching market-based challenges and opportunities.

Method

The ADDIE approach

Across interventions, Bifrost Impact applies the ADDIE method. Originating in military training and education, it ensures impact in a step-wise approach.

ADDIE method — the five stages of a Bifrost Impact engagement Five circles arranged along a shallow upward arc from left to right: Analyse, Design, Develop, Implement, and Evaluate. Each circle shows an icon representing the stage, with its name and a one-sentence description below. ANALYSE Clarify the objective, actors, and leverage points. DESIGN Shape the intervention and define the roles. DEVELOP Build the tools and artefacts needed to execute well. IMPLEMENT Execute hands-on with a practical grasp of how the work lands. EVALUATE Assess the value created against the agreed KPIs.
  1. Analyse Clarify the objective, actors, and leverage points.
  2. Design Shape the intervention and define the roles.
  3. Develop Build the tools and artefacts needed to execute well.
  4. Implement Execute hands-on with a practical grasp of how the work lands.
  5. Evaluate Assess the value created against the agreed KPIs.

Commercial diplomacy is judged by the concrete impact it has for the client, against the objectives they identify.

About

Bifrost Impact is led by David Schjerlund.

David Schjerlund

Through eighteen years in diplomacy, and in particular four years as Global Director for Exports, Innovation and Global Public Affairs, I have observed both best practices and where companies and diplomatic representations fail to find common understanding. With a deep passion for tangible results, I created Bifrost Impact to ensure the enormous potential of this public-private collaboration is realised in practice.

All Bifrost Impact efforts are led by me. When the project requires it, I engage in select partnerships with practices with deep experience in competence development of diplomatic missions, public affairs strategy and execution, and business development.

Contact

Get in touch.

If your objective is to increase the impact of how your company uses embassy networks, or of how your embassy supports the companies it serves, get in touch.

Email david@bifrostimpact.com
LinkedIn linkedin.com/in/dschjerlund